Evidently retailers see their presence on the internet as an opportunity to further meet the needs of their customers employing the motto of ‘If you can’t come to us, we’ll come to you’. Research Methodology in all disciplines of various universities. 3; Issue 1; January 2018; Page No. excitement, tangibility and high interactivity. Practical implications Decisions can be made from home at ease looking at various choices and prices can be easily compared with the competitor's products to arrive at a decision. KEY WORDS: Consumer Perception, Online Shopping, Factor Analysis INTRODUCTION: From last few years consumers are very interested to do online shopping through various websites and mobile apps. Most prior empirical online shopping research studied consumer purchase behaviour and post-purchase behaviour from the perceived benefit/value perspective. I used keywords such as, “online shopping and effects on economy” and “online shopping and its advantages”. The ability to attract and retain customers is important to the success of online businesses. emergence of various factors pertaining to online shopping. Methods for collecting data. A moderator is assigned to conduct and supervise the focus group who invites pre-selected and qualified participants who represent a specific area of interest to be a part of this focus group at a particular time. The research methodology and design indicated overall process of the flow of the research for the given study. The growth in technology offers good opportunities to the seller to reach the customer in faster, The growth in the number of online shoppers is greater than the growth in Internet users, indicating that more Internet users are becoming comfortable to shop online. Internet is the rapidest growing media during the past decade. Consumer Motivations for Online Shopping Mary Wolfinbarger, California State University Long Beach, firstname.lastname@example.org Mary Gilly, University of California Irvine, email@example.com Abstract Consumers shop online for goal-oriented, instrumental reasons, and for experiential reasons. The data sources and data collection methods were used. Approach toward online shopping and goal to purchase through web are not only affected by ease of use, usefulness, and enjoyment, but also by other factors like consumer individuality, situational factors, product pattern, previous online shopping experience, trustworthiness in online shopping. Results of factor analysis reveals that Product Information, Online Payment, Convenience and Variety, Consumer Attitude, Easy Accessibility, Flexibility, Price, Consciousness and Challenges of online shopping are the main factors which influence the consumers perception to purchase on line. Purpose Journal, 1(2), 36-44. Abstract In the era of globalization electronic marketing is a great revolution. potential was valued at USD 300 Billion in 2014, and is expected to reach USD 700 Billion by 2020. 2. Chapter 3 Research Methodology 3.1 Introduction This chapter details the research process the author employed in depth, highlighting the underpinning paradigm, methodology, methods, data analysis process, and trust-worthiness measures. Online shopping is the process of buying goods and services from merchants who sell on the Internet. Research Methodology The relationship of subjective norm, perceived usefulness and online shopping behavior while mediated by online shopping intention was investigated. Academia.edu is a platform for academics to share research papers. So online shopping has becoming a trend that is why it is necessary to make a study on online shopping usage and perception. The investigated factors included nine independent variables – perceived usefulness (PU), perceived ease-of-use, subjective norm (SN), personal innovativeness traits, security and privacy concerns, compatibility, observability, trust and past non-store shopping experience (PE), and five control variables – age, gender, education level, income level and ethnicity. price of the products have the most influencing factor on online purchase. They have mixed reactions towards online shopping. Online research methods (ORMs) are ways in which researchers can collect data via the internet. The better an online business understands the perceptions of these shoppers, the higher the chance that they can attract and retain customers. E-commerce is emerging as a great level given that organized retail is still not ubiquitous across the length and breadth of the country with large retail chains making up less than 10% of the market. shopping. Online Shopping In Kanchipuram. 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