Validation and optimization are easy to do. Responsys was acquired by Oracle for $1.5B on Dec 20, 2013. Responsys Acquisition Extends Oracle’s Customer Experience Cloud Jan 8, 2014 Oracle announced late in December that it had entered into an agreement to acquire Responsys, Inc., a provider of enterprise-scale cloud-based B2C (business to consumer) marketing … The result will be a marketing cloud product that serves both the business-to-business and business-to-consumer ends of the spectrum. Oracle's $1.5B Responsys Deal Counters Salesforce, Adobe Oracle's proposed $1.5 billion acquisition of Responsys will give the enterprise application maker … Responsys is Oracle's second big marketing acquisition of late. User Review of Oracle Responsys: 'Responsys is used across all brands to deploy and manage email and SMS campaigns. ments that involve risks and uncertainties concerning Oracle's acquisition of Responsys, anticipated custom - er benefits and general business outlook. When Oracle snapped up Eloqua for $810 million last December, a chain reaction of subsequent purchases followed, from Salesforce.com’s acquisition of ExactTarget to Adobe’s Neolane buy mere months later. The proposed transaction is expected to close in the first half of 2014, but it is still subject to Responsys stockholders tendering a majority of Responsys… Yes, because (x) it had Scale (y) in a Strategic Space (SaaS Marketing). When used in … Oracle’s US$1.5 billion acquisition of Responsys is indicative of the rapidly changing marketing software landscape and the jostling between leading global IT vendors to win over CMOs, industry pundits claim. Oracle Corp., the world’s largest database maker, agreed to buy Responsys Inc. for about $1.5 billion, upping the ante in a wave of technology company acquisitions of … Oracle’s deal to acquire Responsys comes with a key question: What will Oracle’s future hold for digital advertisers? Oracle foresees its database, cloud applications, and engineered systems to be a major source of growth throughout 2014. Oracle will incorporate Responsys' offerings into its Customer Experience Cloud, which includes Commerce, Sales, Service, Social, and the Oracle Marketing Cloud. It shows real time triggered events which builds an effective economy. The U.S.-based hardware and software giant made the announcement today, saying it was acquiring Responsys for its software in creating marketing emails, social media campaigns, and display ads. Responsys solves many of the issues around segmentation and customized touch points. According to … Responsys' trading price suggests investors may be betting on a … Oracle said it will combine Responsys with another recent acquisition, Eloqua, which it bought a year ago today for $871 million. Oracle today announced that it has entered into an agreement to acquire Responsys, Inc. (NASDAQ: MKTG), the leading provider of enterprise-scale … Responsys is an email marketing software through which you can create campaigns etc and develop good customer relationship. Transaction Name It is a product of Oracle and consits mobile SMS, MMS and push notifications etc. The move caused Responsys to close last Friday at $27.40 per share, $0.40 above Oracle's acquisition price. Investors should monitor Oracle's acquisition of Responsys … Oracle to Acquire Responsys Oracle today announced that it will acquire Responsys, a marketing cloud software and services company, in a stock deal worth approximately $1.5 billion. Oracle's announcement Friday that it's acquiring cross-channel marketer Responsys for a cool $1.5 billion is exactly that, a move that both responds to … It houses messages ranging from acquisition to portfolio management. Oracle Corp. (ORCL) recently announced the acquisition of digital marketing firm Responsys for $27 per share or $1.4 billion, excluding cash. Oracle bought marketing cloud vendor Responsys Dec. 20, exactly a year after Oracle announced its $871 million buy of marketing automation company Eloqua. Oracle Responsys empowers B2C marketing teams with advanced and easy-to-use tools to design and deliver relevant, engaging experiences to consumers across devices, channels, and lifecycles. This deal was done in Cash. Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua Exactly a year to the day after Oracle announced its $871 million buy of marketing automation company … The Responsys acquisition was likely brought on to please financial markets with the message that Oracle Corporation (NYSE:ORCL) has not lost its acquisition mojo, and to counter or thwart competition, rather than to gain a significant piece of new technology.” Additionally, it also houses many of the operational messages we send week to week. 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