Tracking Virtual Pageviews with Google Tag Manager is really easy to implement, and fast to do. And that will be very important in Step 2. If you prefer video content, you might want to take a look at this tutorial. It also causes the other tags that are deployed via Google Tag Manager to be deployed asynchronously, meaning that a slow loading tag won't block other tracking … If none of the above solutions helped, cooperate with a developer. This requires little to no coding knowledge. You are trying to track interactions within the iFrame, #4.5. Note(1): replace ‘’ by your website name. I have a sidebar widget, that is loaded on random basis (not on every pageload). It does not track clicks, form submissions, scrolling, and other interactions that might be valuable to better understand user behavior. I don't have access to the GTM account that's being used on our site. Don’t forget to test the event by going to Real-time GA reports! You see, out-of-the-box Google Analytics tracks only pageviews (that changes with the new version of GA v2). More GTM event tracking examples? Before you start tracking virtual pageviews via Google Tag Manager (GTM), make sure that you have enabled all the ‘built-in variables‘ of type: Pages, Clicks and Forms.. By doing that these variables will be available to you when you create tags and triggers later on. In my case, the form ID is ‘gform_1’: Step-3: Create a new trigger to check for form submissions with following similar configurations: Page URL equals <>, Form ID equals <>. Without further ado, let’s take a closer look at what event tracking in Google Analytics is, why is it valuable and necessary, how to configure it with Google Tag Manager and troubleshoot, and many other things. If you want to send some custom data together with the event (and that custom data is present in the Data Layer), you can access that information with help of Data Layer Variable. Google Tag Manager is an asynchronous tag, meaning that when it executes, it does not block other elements from rendering on the page. The problem with out-of-the-box Google Analytics is that it’s too generic. To continue our example, let’s access the plan key from the Data Layer. Google Tag Manager is a tool that allows you to organize and maintain all of your tracking scripts in one place without having to edit the code of your website. Notice anything unusual? Scroll down until you find click variables and enable ALL of them one-by-one. Step-4: Create a new tag of type Universal Analytics to send the form submit event to Google Analytics: Tag Name: Send form submit event to Google Analytics. fire Google Analytics Event code when the ID of the clicked button equals “main-cta-button”). #3.2. Step-2: Note down the URL of the web page where the link is embedded. Step-5: Create the new trigger with following similar configurations and then click on the ‘Save’ button: Trigger Name: Check for clicks on the download button. Step-3: Right-click on the button and then click on ‘Inspect’: You should now see the Google developer console window at the bottom of the page: Step-4: Note down the ‘id’ attribute of the button (in our case it is ‘checklist3‘). Which variable should we use in order to distinguish an external link from an internal one? So go to Variables > Configure > Click checkboxes next to scroll variables (usually I use just Scroll Depth Threshold but for some mystical reason, I still enable all of them). For example, the entire page can be embedded in another one. It should look like this: By default, Data Layer events do not appear in the Google Tag Manager as triggers. To do that, go to Tags (in your GTM interface) > Tag Configuration > Universal Analytics. Using GTM won’t make you independent from IT anyway. Tracking clicks on a button via CSS selector in Google Tag Manager Here is how the whole process would look like: Find the CSS selector of the button you want to track. I don’t want to turn this blog post into a 20,000-word behemoth, so I’ll just give you some links. In this post, I will cover how to track div clicks in Google Tag Manager by using the CSS Selector property.. For example, the. What if you cannot find a solution on how to track a certain event with GTM? Let us suppose that URL is: In order to track clicks on this link, follow the steps below: Step-1: Navigate to the web page (in Google Chrome browser) which contains the link you want to track via GTM. So if you are dealing with such a situation, try to use Google Search and find a custom tracking solution. However, not always things go easy and sometimes obstacles may occur. There is no rule set in stone than once you start using GTM, you are not allowed to hard code tags on your website ever again or look for other alternatives. That’s why you only get all these pageviews and try to do something with it. I’ve seen some marketers “adjusting” bounce rate just to make things look prettier (e.g. Note(1):  In GTM, if you want to track any HTML element other than a link, then you set the ‘Trigger Type’ to ‘Click All Elements’. To learn about implementing video tracking via GTM, check out the following two articles: #1 YouTube Video tracking via Google Tag Manager, #2 Video Tracking via YouTube Video Trigger In Google Tag Manager. Follow the steps below to enable all the required built-in variables for event tracking: Step-1: Login to your Google Tag Manager (GTM) account and then click on the ‘Variables’ link from the left-hand side menu: You should now see a window like the one below: Step-3: Enable all the ‘built-in variables’ of type: Pages, Clicks, Forms, Videos, Scrolling, and Visibility by clicking on the checkboxes: . How Google Tag Manager Can Track Clicks. Step-8: Navigate to the web page (in Google Chrome browser) which contains the button you want to track via GTM. But to eliminate the guesswork, you will need to get access to GTM. Like in the screenshot below. This might sound complicated but once you understand the basic principles of tags, triggers and variables it becomes quite straight forward. Note(1): {{Click URL}} is a built-in variable in GTM which returns the URL of the link clicked. Click the Link Click event on the left side of the preview mode and go to the Variables tab. 'event_category': 'Widgets', Master the Essentials of Email Marketing Analytics One of them is to find guides that utilize custom auto-event listeners (e.g. Also, you can enable Pause, Seeking, and Buffering tracking. We’re going to be jumping back and forth between the Microsoft Ads and Google Tag Manager interfaces quite a bit for this tutorial, but I’ll do my best to call out where we are to make it easy to follow. This time, we don’t need to create a generic scroll trigger but we need to enable scroll variables. Whether adding a global code or a single conversion event, you can set up a complete configuration to track most standard website actions. And here is a tag that would send the event to Google Analytics. Disable single Google Tag Manager Container? To find your form ID, right-click on the form, select ‘Inspect Element’ (Google Chrome) and look for the ‘ID’ attribute in the
tag. How can you find out where your events are tracking from? Note(3): ‘Page URL’ is a built-in variable of GTM which returns the URL of a web page. But if you still want to reinvent the wheel, then here is the detailed guide on tracking form fields. So with this non-interaction hit parameter, we are instructing Google Analytics to track the event but not treat it as an interaction. And this is exactly what we need to do: create a link click trigger that listens only to those clicks that do not belong to our website’s hostname (e.g. The domain (Page hostname) of the current page is (see the screenshot above). Nothing. If you’re working on a new container, you’ll probably won’t find anything. Tag setup with Google Tag Manager. Thanks to the GTM Preview and Debug mode we can see what variables are available at every event. Enter the following settings: That’s it! In other words, what is the possible value of that particular event (e.g. If something is embedded on a page, you cannot track what’s happening within the iFrame unless: So if, for example, you are trying to track clicks of certain elements but no events are displayed in the Preview and Debug mode, chances are that you are dealing with the iFrame. Create an event “Tag” that connects your trigger to a Google Analytics event In the left-hand navigation, click “Tags”. While this might sound exciting for regular mortal non-technical users, from a tracking perspective, this is a nightmare. Is Google Tag Manager Preview Mode Not Working? Google Tag Manager: Tracking funnel event completion on a single page application. The value of the ‘id’ attribute must be unique and it must not contain any white space. In this video I’m going to show you how to setup event tracking for clicks on WooCommerce add-to-cart buttons. Once you have the Preview and Debug console open, click any outbound link on a page and then click the Link Click event in the event stream (left side). In HTML, the ‘id’ attribute is used to uniquely identify an HTML element (like link, button, etc). In our case, it is ‘checklist’. However, sometimes you might get stuck when your event tracking is just not working. Attribution Modelling in Google Analytics and Beyond Google Tag Manager is an asynchronous tag, meaning that when it executes, it does not block other elements from rendering on the page. But sometimes you, Either you need to find the access to add tracking code to the inside of the iFrame (if you’re working with a 3rd party vendor’s iframe, the chances of success are quite low), Or to use Google and find — maybe someone has written a guide about it. Tracking Virtual Pageviews with Google Tag Manager. Post them below. A visitor lands on your website, scrolls past the 50% mark of the page height and leaves after 5 seconds (without doing anything). The other is Auto-Event Tracking. If you use Google Tag Manager to manage your tags, read the Analytics Events tag setup guide. Save it and refresh the preview and debug mode. In Google Tag Manager, go to Triggers > Trigger Configuration > New > Just Links. The drill is, once again, quite similar to the ones that you saw before. Because if the page refreshes, the Preview and Debug mode resets as well, therefore, you won’t be able to check what click data is available once that click is captured by the GTM (unless you do this). How to set up Microsoft Ads event tracking with Google Tag Manager. Event tracking in Google Analytics enables you to track interactions beyond pageviews because admit it, usually, those other interactions are what actually matters. One is using Data Layer Event Code. 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