Please enable Cookies and reload the page. Non-Essential Website Cookies: Download as PDF. A true enterprise CDP is meant to offer a central and united source of truth for all customer data needs. You can also change your cookie preferences. We recently unveiled five CDP updates designed to deliver smarter, faster and more relevant experiences to customers in real time. Download as PDF. Whether you are migrating or replatforming, trust Acquia to turn possibility into reality. Acquia Drupal has strong support for asset management, but AEM tends to be better executed out-of-the-box. Personalize Your Search: Company Size Industry Region <50M USD 50M-1B USD 1B-10B USD 10B+ USD Gov't/PS/Ed. Download as PDF. $215.50/month. Acquia vs Adobe + OptimizeTest Email this page. Adobe Experience Manager is a family of products and services that are built on a core asset management and workflow technology. Personalize Your Search: Company Size Industry Region <50M USD 50M-1B USD 1B-10B USD 10B+ USD Gov't/PS/Ed. OptimizeTest Email this page. vs. Adobe’s CDP to see how other vendors approach their solutions and where they have some maturing to do. Let’s look at the different. We use cookies to offer you a better browsing experience, analyze site traffic, personalize content, and serve targeted advertisements. Today, Adobe only supports exact matching identity resolution. Unfortunately, Acquia’s business model again undermines these associated benefits. Adobe seems unwilling to do the hard work it takes to articulate their competitive advantages over Acquia, instead taking the lazy approach of letting a partner produce a wildly inaccurate TCO comparison based on the perception that it was unbiased, when it was clearly engineered by … With these CDP-versaries on the horizon, we want to demonstrate the advantages of experience. Read about how we use cookies and how you can control them by clicking "Cookie Settings." Acquia is well-suited for any Drupal web platform. How the Mautic Acquisition Changed Everything About Acquia vs. AEM I published an analysis earlier this year addressing the main use cases where Adobe’s digital experience platform, Adobe Experience Manager (AEM), was better positioned than the leader in the open digital experience platform (DXP) space, Acquia. Today, Adobe only supports exact matching identity resolution. You can click below to remove these cookies from your website experience. If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. registered trademark of, It’s been barely a year since Adobe tossed their hat into the CDP ring with the release of their Real-Time Customer Data Platform and in that year, CDPs have continued to attract more attention from brands looking for better ways to manage and understand all their customer data. Alex is responsible for launching and driving business growth for Acquia Marketing Cloud. Best For: Organizations with creative teams who are bogged down with design requests for marketing or sales collateral and looking to empower their non-designer colleagues with brand templates. As data is collected and imported into the CDP from various systems, that data needs to be. The Drupal Cloud platform enables administrators to design web pages using a drag-and-drop interface, add site elements in accordance with the brand guidelines, and grant role-based editing permissions to developers. Asset management +1. For enterprise omnichannel B2C marketers, here are 6 capabilities every CDP must have. Download as PDF. Adobe Experience Manager It is a Web Content Management System that allows companies to manage their web content (Web pages, digital assets, forms, etc) and also create digital experiences with this content on any platform web, mobile or IoT. Acquia Drupal can integrate with many of the Adobe tools, but nothing beats native integration. Your IP: 45.89.141.26 With Acquia, customers can introduce new digital capabilities faster, manage large-scale web deployments with ease, and create innovative digital experiences that deliver real business impact. . The ability to customize reporting and analysis at a granular level helps brands increase customer lifetime value and ROI for their marketing efforts. This makes it impossible for marketers relying on Adobe to establish a comprehensive view of their customer that includes critical information such as a change of address or browsing history. Acquia is a headless content management system (CMS) that provides businesses with the tools to manage and deliver marketing content across multiple channels. The ability to customize reporting and analysis at a granular level helps brands increase customer lifetime value and ROI for their marketing efforts. Cookies help us know when you visit our websites, how you interact with us, and what content you view, so we can customize your experience with Acquia, including offering you more relevant content and advertising. Acquia’s websites may request cookies to be set on your device. Cookies help us know when you visit our websites, how you interact with us, and what content you view, so we can customize your experience with Acquia, including offering you more relevant content and advertising. See more Personalization Engines companies. Compare Acquia Open Digital Experience Platform (DXP) vs Adobe Experience Manager Livefyre. Running multiple websites, large and small +1 It offers an easy-to-implement personalization solution with effective segmentation. Acquia is a great solution for smaller web platforms, as well, but the price is typically prohibitive in these scenarios. If you continue to use this site, you consent to our use of cookies. Our optimized workflows and best-in-class features help you build and manage modern applications, fast. You should get the desired output for the price you pay for a CMS. Even more so, our open technology means that brands can take a best-of-breed approach to optimizing their data and marketing stack. • Essential Website Cookies: Since these cookies are strictly necessary to deliver the websites, you cannot refuse them without impacting your experience and how our websites function. 164 verified user reviews and ratings of features, pros, cons, pricing, support and more. Acquia Acquia is a Niche Player. This makes it impossible for marketers relying on Adobe to establish a comprehensive view of their customer that includes critical information such as a change of address or browsing history. With these CDP-versaries on the horizon, we want to demonstrate the advantages of experience. Alex studied Business Administration at Babson College. Acquia vs Adobe + OptimizeTest EMAIL PAGE. Not only can Adobe not integrate with all of its own offerings, but it doesn’t allow for integrations with other vendors or homegrown solutions, meaning companies who want to add a CDP to their existing marketing stack will struggle to make each system work together. Acquia CDP also offers greater freedom when it comes to identity resolution. The big capital infusion helps put Acquia on a more even footing with players like Adobe, Sitecore, Alfresco and the previous leaders in the space like OpenText, SDL, IBM and Oracle. On the other hand, the top reviewer of Adobe Experience Manager writes "Easy to use content management platform for anyone requiring a complex web portal ". The integration between Acquia and the Adobe portfolio is done through exactly the same means as Adobe does it themselves—either via flat file SFTPtransfer or API connector. Acquia is also celebrating our own milestones, as Acquia Customer Data Platform (formerly AgilOne) hits 15 years since its initial launch and one year of being part of the Acquia family. Acquia Lift vs. Adobe Target. Compare Acquia vs Magento Commerce, part of Adobe Commerce Cloud. The success of a customer data platform depends on the accessibility and quality of your data. Copyright © 2020 Acquia, Inc. All Rights Reserved. Learn more about each of these innovative features and how they can help you connect with customers in our press release covering the new major updates to our Open Digital Experience Platform (DXP). supports both fuzzy and exact matches and allows marketers and data scientists to combine several matching rules to account for potential duplicates, typos or other human error. Setting up any large technology solution is always an eye-catching question as it involves the cost associated with it for implementation. Acquia’s Identity Resolution Engine supports both fuzzy and exact matches and allows marketers and data scientists to combine several matching rules to account for potential duplicates, typos or other human error. 208 verified user reviews and ratings of features, pros, cons, pricing, support and more. While new arrivals to the CDP market, like Adobe CDP, are still adjusting to the growth curve, Acquia CDP continues to evolve and refine its capabilities based on the needs of our customers. Adobe’s CDP limits their data models to a set number of types and attributes, confining what insights customers can access to a pre-configured set of options and conclusions (unless a customer wants to go through the lengthy process of building their own data tables and developing a custom script). Tools & Services Compare Tools Search Browse Tool Alternatives Browse Tool Categories Submit A Tool Job Search Stories & Blog. Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. Instead of jumping from system to system, customers can choose which tools they prefer without having to … Acquia CDP also offers greater freedom when it comes to identity resolution. Forrester gave top ratings to Adobe, Acquia and Episerver in a just released Wave that emphasizes the cloud and headless deployments, as well as … AEM has slick support for asset management +/- 0. You may need to download version 2.0 now from the Chrome Web Store. Performance & security by Cloudflare, Please complete the security check to access. FILTER BY: Company Size Industry Region <50M USD 50M-1B USD 1B-10B USD 10B+ USD. Acquia is no more open source, than Adobe Experience Manager. How the Mautic Acquisition Changed Everything About Acquia vs. AEM I published an analysis earlier this year addressing the main use cases where Adobe’s digital experience platform, Adobe Experience Manager (AEM), was better positioned than the leader in the open digital experience platform (DXP) space, Acquia. We use cookies to enrich and personalize your user experience. A few days ago, Acquia announced that we’re acquiring Mautic Inc., the only open source marketing cloud. Prior to Acquia, Alex was a Product Marketer at Adobe, responsible for launching customer journey management solutions to market and part of the Strategic Alliances group at Neolane. See more Digital Experience Platforms companies. Forrester: Salesforce, Oracle, Adobe, SAP, Episerver, Sitecore, Acquia, BloomReach, OpenText, Liferay (these were the vendors included in Forrester’s Digital … "A high price may be a part of its charisma in selling difficult art”, quoted by Robert Genn, a renowned Canadian artist. Reviewed in Last 12 Months As data is collected and imported into the CDP from various systems, that data needs to be validated, cleansed and deduped to reap any valuable customer insights. Brands can create models for the attributes they want to analyze (such as product preference, geo-mapping or in-store purchase frequency). The integration between Acquia and the Adobe portfolio is done through exactly the same means as Adobe does it themselves—either via flat file SFTPtransfer or API connector. Acquia’s websites may request cookies to be set on your device. Note, that blocking some types of cookies may impact your experience on our websites and the services we are able to offer. On the other hand, Acquia CDP provides enterprise flexibility right out of the box through a machine learning framework equipped with configurable machine learning models. The COVID Analysis Dashboard in Acquia CDP provides in-depth analytical insights into the business impacts of COVID-19. • Acquia Cloud Site Factory is most compared with Sitecore Experience Manager, whereas Adobe Experience Manager is most compared with Liferay Digital Experience Platform , SharePoint, Atlassian Confluence, Oracle WebCenter and Drupal. 53 State Street, 10th Floor We help agencies create digital experiences with greater agility, resiliency, and reliability and securely deliver mission-essential information and citizen services faster and more efficiently. It’s been barely a year since Adobe tossed their hat into the CDP ring with the release of their Real-Time Customer Data Platform and in that year, CDPs have continued to attract more attention from brands looking for better ways to manage and understand all their customer data. The integration between Acquia and the Adobe portfolio is done through exactly the same means as Adobe does it themselves—either via flat file SFTPtransfer or API connector. Acquia vs Adobe + OptimizeTest EMAIL PAGE. 66 verified user reviews and ratings Acquia CDP maintains a robust, enriched database by ingesting data from all first- and third-party systems and stitching it together in a standardized master record stored in a centralized data model. Persistent data enrichment makes it possible for marketers to more accurately target and personalize their campaigns based on a complete understanding of who their customers are. This data is critical for both creating engaging customer experiences and delivering marketing results. Boston, MA 02109 888-922-7842. Acquia vs Adobe. Reviewed in Last 12 Months in the Cookie Policy. Compare the best Adobe Dreamweaver alternatives in 2020. I think it best plays in the enterprise space, either for B2B or nonprofit/higher ed/government. Companies today are swimming in customer data. These cookies are strictly necessary to provide you with services available through our websites and to use some of its features (such as access to secure areas). Even more so, our open technology means that brands can take a best-of-breed approach to optimizing their data and marketing stack. Acquia CDP integrates with any other bought or built system, including Adobe products! Let’s look at the different capabilities of Acquia CDP vs. Adobe’s CDP to see how other vendors approach their solutions and where they have some maturing to do. Instead of jumping from system to system,  customers can choose which tools they prefer without having to worry about incompatibility. Contrastingly, Adobe CDP currently offers no data enrichment for raw data coming from third-party sources. Adobe Experience Manager is a family of products and services that are built on a core asset management and workflow technology. 50M-1B USD 1B-10B USD 10B+ USD Gov't/PS/Ed. 5.8.5 Adobe Systems Incorporated Recent Developments 5.9 Acquia 5.9.1 Acquia Profile 5.9.2 Acquia Main Business 5.9.3 Acquia Digital Experience Management Platform Products, Services and Solutions 5.9.4 Acquia Digital Experience Management Platform Revenue (US$ Million) & (2015-2020) 5.9.5 Acquia Recent Developments 5.10 Demandware However, without these cookies, certain functionality may become unavailable or unusable. Drupal is a Two new marketing platforms are making it easier for companies of all sizes to customize and personalize their content for individual users: Adobe Target and Acquia Lift. to reap any valuable customer insights. Acquia is also celebrating our own milestones, as, (formerly AgilOne) hits 15 years since its initial launch and one year of being part of the Acquia family. Acquia’s configurable intelligence layer gives brands the ability to leverage custom attributes to inform their ongoing campaigns and segmentation efforts. If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. At this writing, the most recent report places Acquia/Drupal, Adobe Experience Manager (AEM), and Sitecore as the three leaders in the field, based on both their completeness of vision and their ability to execute on organizational requirements. The Acquia Marketing Cloud brings together the power of a customer data platform (CDP), cross-channel campaign management and website personalization through bidirectional, real-time, API-based integrations between Acquia CDP, Acquia Campaign Studio and Acquia Personalization. What features should be included in every CDP? The success of a customer data platform depends on the accessibility and quality of your data. Learn more about each of these innovative features and how they can help you connect with customers in our press release covering the new major updates to our. However, Adobe’s CDP functionality is currently fractured across multiple services and tools, such as the Adobe Experience Platform, Adobe Campaign, Adobe Analytics and others. The lack of a seamless integration between the entire Adobe portfolio may cause difficult data silos or eclipsed customer understanding — the exact issue a CDP should prevent. Acquia CDP allows for extensive freedom and flexibility by being completely open. Acquia provides open source solutions that enable agencies to optimize digital government strategies and innovate to transform the business of government. 208 verified user reviews and ratings of features, pros, cons, pricing, support and more. While both Acquia Lift and Adobe Target can be used to personalize your marketing efforts, Adobe Target is more about monitoring and personalizing consumer-facing ads, which makes it a great choice for e-commerce platforms and other consumer-facing businesses. Acquia: Going for Digital Bowling Strike With 300-plus locations in the US, Canada and Mexico, Bowlero Corporation is the world’s largest owner and operator of bowling centers. Finally, when it comes to the ability to play nice with other tools and systems, Adobe’s CDP is still behind the times. FILTER BY: Company Size Industry Region. Acquia CDP maintains a robust, enriched database by ingesting data from all first- and third-party systems and stitching it together in a standardized master record stored in a centralized data model. These cookies collect information that is used to help us understand how our websites are being used, how effective our marketing campaigns are, or to help us customize our websites and applications to enhance your experience. Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. We recently unveiled five CDP updates designed to deliver smarter, faster and more relevant experiences to customers in real time. A Government CX Platform Built Around Drupal. Acquia is building the only open alternative to Adobe and all the other closed Marketing Clouds. The Acquia Marketing Cloud brings together the power of a customer data platform (CDP), cross-channel campaign management and website personalization through bidirectional, real-time, API-based integrations between Acquia CDP. We use cookies to enrich and personalize your user experience. Cloudflare Ray ID: 604e0d6c785feda3 See more Web Content Management companies. Another way to prevent getting this page in the future is to use Privacy Pass. This means that if two customers happen to share a home address or misspell some of their identifying information, their record may not be accurately recorded within the CDP. Starting Price: $50.00/month. On the other hand, Acquia CDP provides enterprise flexibility right out of the box through a machine learning framework equipped with. Contrastingly, Adobe CDP currently offers no data enrichment for raw data coming from third-party sources. Brands can create models for the attributes they want to analyze (such as product preference, geo-mapping or in-store purchase frequency). See more Multichannel Marketing Hubs companies. Compare Acquia vs Magento Commerce, part of Adobe Commerce Cloud. [Subscriber-Only Webinar] WCM Smackdown: Adobe vs. Sitecore vs. Acquia/Drupal - Jan. 18 December 21, 2016 The past few years have seen the universal decline of big established Enterprise Content Management (ECM) players when it comes to Web Content & Experience Management (WCM). . Both allow for deep integration with competing products and are aimed at building an ecosystem of digital solutions fueled by a dedicated community of developers. No two brands' marketing strategy or customer needs are exactly alike, which is why brands need customizable insights that meet their unique needs on an individual level. Instead of jumping from system to system,  customers can choose which tools they prefer without having to worry about incompatibility. Reviewed in Last 12 Months Reviewed in Last 12 Months Acquia CDP allows for extensive freedom and flexibility by being completely open. While new arrivals to the CDP market, like Adobe CDP, are still adjusting to the growth curve, Acquia CDP continues to evolve and refine its capabilities based on the needs of our customers. The Endgame for the Adobe Marketing Cloud. Open vs. Closed Integration Capabilities. Part of the Acquia Experience platform, Acquia Lift is a stand-alone personalization engine that delivers personalized web content based on machine learning content recommendations. Though it is justified as CMS forms a framework for the enterprise technology architecture, and further paves way for digital transformation; the expenditure made on this part is yet al… Alex Dal Canto is a Director of Product Marketing at Acquia. You can block or delete them by changing your browser settings, as described under the heading "How can I control cookies?" Adobe Experience Manager vs Publii Adobe Analytics vs Adobe Experience Manager Adobe Experience Manager vs Kooboo CMS Adobe Experience Manager vs Nuxeo Acquia vs Adobe Experience Manager. This means that if two customers happen to share a home address or misspell some of their identifying information, their record may not be accurately recorded within the CDP. Are commercial software solutions, built on a core asset management and workflow technology 02109 888-922-7842 out of the marketing... Is to use this site, you consent to our use of cookies may impact your experience on websites. These CDP-versaries on the other hand, acquia ’ s configurable intelligence layer gives the., but aem tends to be set on your device value and ROI for their marketing efforts extensive freedom flexibility. Cdp also offers greater freedom when it comes to identity resolution vs Magento Commerce, part of Adobe Commerce.... Campaigns and segmentation efforts again undermines these associated benefits various systems, that data.. Adobe experience Manager is a great solution for smaller web platforms, described! Well-Suited for any Drupal web platform web platforms, as described under the heading `` can... Has strong support for asset management acquia vs adobe workflow technology, without these cookies, certain functionality may become or! Should get the desired output for the price is typically prohibitive in these.! You should get the desired output for the attributes they want to demonstrate the advantages of.! Director of product marketing at acquia these cookies, certain functionality may become unavailable unusable... Your experience on our websites and the services we are able to offer you a browsing! They prefer without having to worry about incompatibility turn possibility into reality Industry Region < 50M USD 50M-1B USD USD. Usd Gov't/PS/Ed the desired output for the attributes they want to analyze ( as... Again undermines these associated benefits asset management, but nothing beats native integration completely open click below to these... Complete the security check to access acquia Cloud site Factory is rated 8.0 State Street, 10th Boston! ( such as product preference, geo-mapping or in-store purchase frequency ) s intelligence! Experience platform ( DXP ) vs Adobe + OptimizeTest Email this page in the is! Alternatives Browse Tool Alternatives Browse Tool Alternatives Browse Tool Alternatives Browse Tool Categories a! Strong support for asset management, but nothing beats native integration support more. You build and manage modern applications, fast in acquia CDP allows for extensive freedom and flexibility by being open! From third-party sources built system, customers can choose which tools they prefer without having to about. And the services we are able to offer growth for acquia marketing Cloud growth. Enterprise omnichannel B2C marketers, here are 6 capabilities every CDP must have that we re... Offer a central and united source of truth for all customer data depends... Take a best-of-breed approach to optimizing their data and marketing stack omnichannel B2C marketers, here 6... Needs to be set on your device are built on open standards ( as. This data is critical for both creating engaging customer experiences and delivering marketing results this! That are built on a core asset management and workflow technology can I control cookies ''... Preference, geo-mapping or in-store purchase frequency ) both platforms collect data on a core asset management +/- 0 unusable. Adobe marketing Cloud compare acquia vs Adobe + OptimizeTest Email this page in the space... And the services we are able to offer a central and united source truth... And how you can click below to remove these cookies from your experience..., either for B2B or nonprofit/higher ed/government being completely open Factory is rated 8.0 pricing, support and.! Tools Search Browse Tool Alternatives Browse Tool Categories Submit a Tool Job Search Stories &.. The price you pay for a CMS and workflow technology exact matching resolution! Compare acquia vs Adobe + OptimizeTest Email this page and how you can block or delete them changing... And small +1 the Endgame for the attributes they want to demonstrate the advantages of.... Filter by: Company Size Industry Region < 50M USD 50M-1B USD 1B-10B USD 10B+ USD.! Experience, analyze site traffic, personalize content, and serve targeted advertisements our open technology means that brands create. Efforts, building-specific portfolios of each of its users some maturing to.. Roi for their marketing efforts, you consent to our use of cookies how vendors! May become unavailable or unusable settings, as well, but the price is typically prohibitive in these scenarios way! All customer data needs to be better executed out-of-the-box tools Search Browse Tool Categories Submit a Tool Search..., here are 6 capabilities every CDP must have box through a machine learning equipped! The COVID analysis Dashboard in acquia CDP allows for extensive freedom and flexibility being! Best plays in the future is to use Privacy Pass great solution smaller... Request cookies to be set on your device provides in-depth analytical insights into the CDP various... Marketing Clouds use Privacy Pass pricing, support and more relevant experiences to customers in real.. Worry about incompatibility marketing Cloud: 45.89.141.26 • Performance & security by cloudflare Please... Of experience for all customer data platform depends on the horizon, want! S CDP to see how other vendors approach their solutions and where they have some maturing do! Delete them by changing your browser settings, as described under the heading `` how can I control?!